Best Business Software and Apps to Help You
Grow Your Business Superfans Base
There’s plenty of software tools available. The challenge is choosing the appropriate ones that will take your business to the next level.
For over 30 years, I’ve worked in the Software-as-a-Service (SaaS) industry. I jokingly state that software is now part of my DNA. I’ve sold software solutions to plenty of businesses, and I’ve used and tested numerous software platforms to find the ones that provide a good user interface (easy to use), great functionality, and more importantly, reasonably priced.
Below are the ones that I either use personally or highly recommend.
Disclaimer
To be 100% transparent, I have affiliate partnerships with some of these tools listed below. This means that if you click a link for a tool and make a purchase, we will earn a commission at no extra cost to you.
My recommendations are based on an in-depth knowledge of these products and their organizations. I recommend them because I personally use them daily, and not because of the tiny commissions I may receive.
Tools I Personally Use

An AWESOME service for sending out Personalized Gifts and Direct Mail (postcards, greeting cards, letters, etc.) At the end of the day, It’s about mailboxes, not inboxes. To win in today’s crowded digital landscape, you need a strategy—and a partner—that will help you stand out from the competition.
Tools I and/or Members of the B$AC Highly Recommend
Select a category to filter the tools

The people platform. Manage your growing team, all in one place. Behind every successful business is a thriving team. Hire, pay, insure, and support your employees with Gusto's all-in-one people platform.
Customer Relationship Platforms

Market better. Sell faster. Support smarter. Align Marketing, Sales, and Support teams around a single view of your customers.

IThe CRM that just works. Choose the sales model that best fits your business and see how they help teams like yours close more deals.
Email Marketing Platforms

Eventbrite is a global self-service ticketing platform for live experiences that allows anyone to create, share, find, and attend events that fuel their passions and enrich their lives. You can set up ticketing for anything from music festivals to marathons to conferences to community rallies to fundraisers to gaming competitions and air guitar contests.
Facebook Local
Discover places to go and events happening near you. All powered by people you know.