Best Business Software and Apps to Help You
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There’s plenty of software tools available. The challenge is choosing the appropriate ones that will take your business to the next level.

For over 30 years, I’ve worked in the Software-as-a-Service (SaaS) industry. I jokingly state that software is now part of my DNA. I’ve sold software solutions to plenty of businesses, and I’ve used and tested numerous software platforms to find the ones that provide a good user interface (easy to use), great functionality, and more importantly, reasonably priced.

Below are the ones that I either use personally or highly recommend.


To be 100% transparent, I have affiliate partnerships with some of these tools listed below. This means that if you click a link for a tool and make a purchase, we will earn a commission at no extra cost to you.

My recommendations are based on an in-depth knowledge of these products and their organizations. I recommend them because I personally use them daily, and not because of the tiny commissions I may receive.

Software and Apps I Personally Use

Captivate Podcast


Captivate is a comprehensive podcast hosting, analytics, and marketing platform…

Read More


TAKE CONTROL OF YOUR DATA From passwords to personal info, Dashlane is the simple solution for protecting all your data. Get started with your trial today.

Try Dashlane

Circle Community Software

The modern community platform for creators. Bring together your discussions, memberships, and content. Integrate a thriving community where your audience is, all under your own brand.

Try Circle


Boost client and customer engagement with perfectly timed personal videos. Whatever the touchpoint, Bonjoro’s simple platform and powerful integrations make it easy to communicate with your clients and customers with video.

Try Bonjoro

SiteGround Hosting

Tools And Services For Seamless Site Building
Website building and management made easy

Try SiteGround

NameCheap Domains and Hosting

Bring your ideas to life. Buy a domain and everything else you need.

Try NameCheap

Tools I and/or Members of the B$AC Highly Recommend

Select a category to filter the tools

Business Platforms

Event Platforms

Review Platforms

Customer Relationship Platforms

Productivty Platforms

Video Engagement Platforms

Email Marketing Platforms

Referral Platforms

Business Platforms


The people platform. Manage your growing
team, all in one place. Behind every successful business is a thriving team. Hire, pay, insure, and support your employees with Gusto’s all-in-one people platform.

Try Gusto

Xero Accounting Software

Accounting Software to do your to-do.
Simplify everyday business accounting tasks. Explore features and tools built for small businesses, accountants, and bookkeepers.

Try Xero

Customer Relationship Platforms
Nimble CRM

The simple, smart CRM for Office 365 and G Suite Teams. Skip the setup. Nimble is the only CRM that builds itself for you.

Try Nimble

Nutshell CRM

IThe CRM that just works. Choose the sales model that best fits your business and see how they help teams like yours close more deals.

Try Nutshell

Email Marketing Platforms

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Try ConvertKit


Marketing smarts for big ideas. Mailchimp helps small businesses do big things with the right tools and guidance every step of the way.

Try MailChimp

Event Platforms


Eventbrite is a global self-service ticketing platform for live experiences that allows anyone to create, share, find, and attend events that fuel their passions and enrich their lives. You can set up ticketing for anything from music festivals to marathons to conferences to community rallies to fundraisers to gaming competitions and air guitar contests.

Try Eventbrite

Meetup creates possibilities. Meetup is a platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions together.

Try Meetup

Facebook Local

Discover places to go and events happening near you. All powered by people you know.

Try Facebook Local

Productivty Platforms


Untether with Crisp. Use the Crisp keyboard to send your text and email templates, no matter where you are.
Only for iPhone & iPad.

Try Crisp

Referral Platforms


Reach new customers today with a social referral program.

Try Invite Box

Grow your sales through word-of-mouth marketing. Reward your customers for referrals and watch your sales increase.

Try Referral Candy

Survey Monkey

Keep a competitive edge by truly understanding the voice of your clients and customers. Customer satisfaction surveys help you connect at multiple touchpoints to find out exactly what your customers want, need, and expect.

Try Survey Monkey

Review Platforms

GatherUp (formerly GetFiveStars) is a customer experience and online review engine that enables insights, empowers marketing, and converts customers. Gather customer feedback and reviews into one place to drive sales up for your business.

Try Gather Up

Grow brand trust. Show brand trust. Trustpilot reviews get you closer to your customers and power your business forward.

Try Trust Piiot

Video Engagement Platforms

Do-it-yourself. Easily make
your videos with their easy drag-and-drop
video maker. No experience is necessary.

Try Animoto

BombBomb Video Messaging

Build better relationships with video messaging.

Try BombBomb


Speak volumes with video email. Covideo is the easiest way to record, send, and track video emails. Cut through the noise with the simple solution built for smarter outreach.

Try Covideo

Tolstoy - interactive video

Interactive video to build business relationships. Videoform lets you create a video ‘you’ to interact with prospects personally.

Try Tolstoy


Interactive video to build business relationships. Videoform lets you create a video ‘you’ to interact with prospects personally.

Try VideoForm

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