31: Transforming Clients into Raving Advocates for Your IT Services Company, with Stuart Selbst.


In this episode of the Business Superfan Podcast, I had the pleasure of chatting with Stu Selbst, the Director of Customer Experience at Nothing But Net. Stu shared his journey from owning his own IT company to joining Nothing But Net, where he focuses on creating exceptional client experiences. We discussed the importance of building strong relationships and fostering superfans by understanding clients’ visions and goals. Stu emphasized the value of loyalty programs, recognizing referrals, and creating a community of advocates. His insights highlight the power of meaningful connections and a customer-centric approach in driving long-term business success.


Stuart Selbst, known as Stu, serves as the Director of Client Experience at Nothing But NET, where he plays a crucial role in overseeing the sales team and ensuring the success of all our clients. With over three decades of experience in the IT industry, Stu has an impressive background. He has worked in both corporate IT and has also successfully managed his own IT firm. His expertise extends beyond national borders, as he has provided consultancy services to IT firms and software companies worldwide. Stu’s career highlights include serving as the COO of a thriving software company.

Stu is not only a seasoned IT professional but also a dedicated business leader with a genuine passion for helping others achieve success. In addition to his professional commitments, he organizes a popular monthly networking event named Business and Brews, which fosters connections among local businesses at nearby craft breweries.

Residing in Mesa, AZ, Stu shares his home with his wife, Loree, and their cherished feline companions, Cliff and Chloe. An enthusiastic sports fan, Stu enjoys embracing life and immersing himself in the world around him. His love for adventure extends to travel, where he seeks to experience all that the world has to offer. Stu also takes great pleasure in treating his friends and family to his mouthwatering BBQ creations.

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Superfans Success Tip

Bullet Points

  • Building strong relationships with clients
  • Fostering superfans and advocates for the company
  • Understanding the client’s vision and goals
  • Engaging with existing clients
  • Creating loyalty programs
  • Recognizing and rewarding clients for referrals and ongoing support
  • Providing value beyond the traditional client-vendor relationship
  • Emphasizing collaboration and community in the business world
  • Customer-centric approach
  • Fostering long-term, mutually beneficial relationships with clients


Cultivating Your Superfans, Accelerating Your Brand, Attaining Your Sustained Success

Best Quotes

‘Stu Selbst’, ’00:01:53′, ‘What really drives me here is as I was interviewing, there were these wooden letters “PLJ” up on the wall. I asked them, “What’s PLJ?” and they said, “Peace, Love, and Joy.” I was sold because that’s the concept of what we’re about.’

‘Stu Selbst’, ’00:05:02′, ‘The mission of the organization is bigger than the job, it’s bigger than the one person, it’s bigger than anything that we can do. I think that’s the reason that we’re a successful organization.’

‘Stu Selbst’, ’00:12:43′, ‘People do business with people they like and trust. They might forget what you said, but they’ll always remember how you made them feel.’

‘Stu Selbst’, ’00:17:32′, ‘I want people to believe in our message. I want people to understand that we are here to serve our community, we are here to help our clients and our prospects.’

‘Stu Selbst’, ’00:31:50′, ‘We want to help people and we want to be friends with people. I’m willing to go to the ends of the earth for people, but at some point, it has to be a two-way street.’

31: Transforming Clients into Raving Advocates for Your IT Services Company, with Stuart Selbst.

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