28: Superfans: From Basement Parties to Business Success with Rick Benton

Summary

In this podcast episode for the Business Superfans Podcast, Freddy D chats with Rick Benton as he recounts his evolution from a high school entrepreneur who co-founded a DJ company to a multi-state event service provider, and eventually to a business consultant and coach. He and the host, both Michigan natives now in Arizona, reminisce about their early party-throwing days. Rick discusses how his company cultivated superfans through targeted live events, leading to its expansion into corporate sectors. He then delves into his current work with the Entrepreneurial Operating System (EOS), stressing the importance of core values, effective team building, and strong internal culture. The episode explores the creation of superfans, the influence of corporate heroes like Apple, and the significance of aligning personal passions with professional goals, concluding with thoughts on leadership and business transformation.

Guest

Rick’s entrepreneurial journey started in high school when he and a friend started a DJ company. Dedicated to a vision of creating the most exciting and energetic experiences, the business quickly found successes that extended far beyond the local Detroit market. Fast forward a few decades and this multi-state, award winning company provided event planning, entertainment, and AV production services for national corporate, social and educational clients.

After a successful sale and exit of the business in 2018, Rick has been a teacher, a coach, and a business consultant. His superpower is his energy and passion for learning and growth, always challenging the existing status quo to find better solutions. He personally understands and experienced the power of EOS and how it offers freedom for entrepreneurs to break through their ceiling, clarify and achieve their vision, while improving the lives of leadership teams, employees and their families.

Rick is excited to share that EOS power with you to achieve your VISION, gain TRACTION, and build a HEALTHY, cohesive, and fun-loving leadership team.

Guest Contact

Guest Offer

Free 90-minute session to review your business

Superfans Success Tip

Bullet Points

  • Rick Benton’s entrepreneurial journey and the growth of his DJ company
  • Reflections on past experiences and memories of parties and events
  • Creating superfans through live events and targeted marketing
  • Involvement with the Entrepreneurial Operating System (EOS) and its impact on businesses
  • Importance of core values and their impact on business culture
  • Creating a strong internal culture to attract and retain customers
  • The concept of creating superfans and its parallels with building a loyal team
  • Influence of corporate heroes and their impact on motivating individuals
  • Aligning personal passions with professional endeavors
  • The role of effective leadership in empowering teams to thrive

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Best Quotes

Rick Benton, 00:02:17, “You can imagine, though, you build a business that size, the levers that I’m pulling… It was driving me crazy, but I loved it.”

Rick Benton, 00:09:42, “If you want something bad enough in this world, you’ll find a way to create it.”

Rick Benton, 00:22:18, “Culture is nothing more than the way we treat each other.”

28: Superfans: From Basement Parties to Business Success with Rick Benton

Episode Transcript

Freddy D (00:00:00) – Rick Benton’s entrepreneurial journey started in high school when he and a friend started a DJ company dedicated to a vision of creating the most exciting and energetic experiences. The business quickly found successes that extended far beyond the local Detroit market. Fast forward a few decades, and this multistate, award winning company provided event planning, entertainment, AV production services for national, corporate, social and educational clients. After successful sale and exit of the business in 2018, Rick has become a teacher, a coach and a business consultant. His superpower is his energy and passion for learning and growth, always challenging the existing status quo to find better solutions. He personally understands and experience the power of EOS and how it offers freedom for entrepreneurs to break through their ceiling, clarifying and achieving their vision while improving their lives of leadership teams, employees and their families. Rick is excited to share the L. S power with you to achieve your vision, gain traction, and build healthy, cohesive, and fun loving leadership team. Welcome, Rick to the Business Superfan Podcast.

Freddy D (00:01:11) – How are you this morning?

Rick Benton (00:01:12) – I’m doing fantastic. How are you?

Freddy D (00:01:15) – I’m fired up. excited to have you on as a guest. And I think we’ve got some great things to chat about. Tell me, how did you get started and what led you to where you are today?

Rick Benton (00:01:25) – Oh, wow. My entrepreneurial journey started when I was in high school, and a friend and I started a DJ company. Really, we were committed to this vision of creating concert like experiences at tiny little house parties or homecomings or proms or birthday parties, whatever it might be. If the late 80s and amazing bands, I would see concerts and I’d just be like, wow, that was the best experience. I wanted to create those experiences, or were the small events that we went to. So we went out with RadioShack strobes, and I had a fog machine and little police lights, and we eventually built it up. And next thing, a couple decades later, we’re multi-state audiovisual production company with in-house entertainment working, corporate event conferences and galas and fundraisers and expos social events.

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