19: Creating Business Superfans the Key to Success in Today’s Competitive Market

Summary

In this episode of the Marketing Boost Solutions podcast, host Marco Torres interviews Frederick Dudek, author of “Creating Business Superfans.” Dudek shares his expertise in sales and marketing, emphasizing the importance of rapid follow-up and customer engagement to build loyalty. He discusses his book’s self-assessment feature and the concept of a “dilapidated wheel” for improvement. The episode covers the use of automation, CRM systems, incentives, and the significance of customer reviews and referrals. Dudek also advises on handling negative feedback and turning satisfied customers into brand advocates. The episode concludes with a call to action for utilizing Marketing Boost Solutions’ software to enhance business growth.

Guest

Frederick Dudek, author of the renowned book “Creating Business Superfans,” is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the SaaS industry and now in the interpretation and translation industry, Frederick brings expertise and insight to help businesses thrive. As the host of the up-and-coming Business Superfans Podcast and a sought-after speaker, he shares invaluable knowledge and strategies to propel organizations toward success.

Guest Contact

Superfans Success Tip

Bullet Points

  • Importance of follow-up in business
  • Strategies for creating loyal superfans for businesses
  • Leveraging customer reviews and feedback
  • Building strong customer relationships
  • Use of automation and CRM systems for effective communication
  • Generating positive reviews and addressing negative reviews
  • Strategies for asking for referrals and expressing gratitude to customers
  • Creative marketing approaches and customer engagement
  • Importance of recognition and appreciation in building superfans
  • Software solutions for generating leads and enhancing customer experiences

Best Quotes

Freddy D, 00:04:09, “I blended old school techniques with new world approaches to create superfans, and that’s what’s really making it a success.”

Freddy D, 00:37:45, “You can even have rewards for referrals. I mean, there’s a multitude of things that you can do to reward, and that’s where it segues into gratitude. At the end of the day, you need to thank your customers.”

Freddy D, ’00:46:29′, “You can’t ignore it; you’ve got to put a response to it, and even if you don’t agree with the review, at least acknowledge it because an individual’s perception is their own reality, right or wrong.”

‘Freddy D’, ’00:49:02′, “Well, you know, Linda, would you be willing to write us a review on Google? We’d be really grateful; it would help us out, and if you get that done, we’ll send you a Starbucks gift card.”

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Episode Transcript

19: Creating Business Superfans the Key to Success in Today’s Competitive Market

Freddy D (00:00:00) – Follow up is everything, and timing of follow up is monumental, because if you take a day to follow up with somebody that inquired about your service or product, you’ve lost them. If you respond to them in 15 minutes or less, shows that you’re on top of the job. Being first is paramount because it sets the bar and you can set the standard. That’s where follow up is important, and not only prior to the sale, but more importantly, after sale.

Marco Torres (00:00:26) – Welcome to the Marketing Boost Solutions podcast. Join host Marco Torres, co-founder of Marketing boost.com, along with expert guests as they deliver incredible, proven solutions to your marketing challenges. In each power packed episode, Captain Marco has guided thousands of entrepreneurs growing their sales and marketing through the use of value Add incentives. His Facebook groups are home to more than 84,000 entrepreneurs who are raking in sales with his advice. Get ready to be blown away with game changing lessons for your business.

Marco Torres (00:01:04) – Welcome to another episode of the Marketing Boost Solutions podcast. Our goal is to bring you experts in business to motivate you, inspire you to continue to grow your business to the next level.

Marco Torres (00:01:15) – Today, we are blessed to be speaking with Frederick Dudek Freddy D as he’s known otherwise, author of the renowned book Creating Business Superfans. He’s an accomplished sales and marketing executive with over 30 years of experience and achieving remarkable sales performance results in global business markets. With a successful track record in the SaaS industry and now in the interpretation and translation industry, Frederick brings expertise and insight to help businesses thrive as the host of the up and coming Business Superfans podcast as well. Uh, welcome to the show, Freddy.

Freddy D (00:01:56) – Hey, good morning, Marco.

Marco Torres (00:01:59) – So tell us about a little bit about that book Creating Business Superfans. I understand you took advantage of the pandemic. Time to, uh, put your mind on paper and write a book. Tell us a little about that.
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