Summary

In this podcast episode, Catherine Oakes, founder of Slice XR, discusses her journey in marketing and the creation of her agency. She highlights the importance of customer-centric branding, leveraging technology like VR and AI, and the power of consistent, authentic messaging to create superfans. Catherine also touches on the effectiveness of rewards programs, the relevance of email marketing, and the necessity of tracking marketing efforts. She suggests that small businesses can use AI tools to manage marketing and stresses the need for a resilient mindset, adaptability, and a supportive management style to foster a positive work environment and business success.

Guest

Founder of SliiceXR, Catherine Oaks is a highly experienced marketing and branding professional with a distinguished career spanning over 30 years across various regions including Europe, Asia-Pacific, United Arab Emirates, Northern Africa, and the USA. Catherine is well known for her innovative thought leadership campaigns that boost brand recognition and awareness for B2B and B2C companies. She is fluent in English, French, German, and Spanish, which combined with her extensive global sales and marketing background, helps businesses expand their marketing reach and gain international exposure.

Her strategic thinking, creative genius, and tactical clarity enable her to uncover a business’s core values and turn brands into magnets, generating viral impact on any platform. By bringing something extraordinary to the world that did not exist before, Catherine’s visionary approach enables her clients to establish a purposeful life and achieve their goals.

Bullet Points

  • Importance of consistency, authenticity, and leveraging technology in marketing
  • Rewards and retention programs in marketing
  • Email marketing and engagement, including cold email marketing
  • Tracking marketing efforts and demonstrating effectiveness
  • Tools for small businesses to manage marketing efforts effectively
  • Leveraging technology and maintaining the right mindset for business success
  • Utilizing content creation and design tools, particularly AI tools

Best Quotes

‘Catherine Oakes’, ’00:01:07′, “Marketing was still a serious topic, and it was going to involve a lot of creativity, which is what I always enjoyed.”

‘Catherine Oakes’, ’00:03:19′, “Everything in your communication needs to be customer-centric. Someone is going to come to you because they have faith that you will be solving their problem.”

‘Catherine Oakes’, ’00:08:13′, “First of all, you have to have a very clear message that resonates with your core audience’s needs.”

‘Catherine Oakes’, ’00:19:45′, “You have to have the mentality of a warrior, where you push every barrier in front of you. You have to make a conscious decision that you will not give up, because you will be tempted to give up 10 million times.”

‘Catherine Oakes’, ’00:20:43′, “The most important thing is to have the right mindset.”

‘Catherine Oakes’, ’00:21:51′, “Especially nowadays, things change at the speed of light. Like I said before, you have to be flexible on your feet; you have to be adaptable.”

Superfans Success

Episode Transcript

Amplify Your Brand: Tech Tactics for Skyrocketing Customer Engagement with Catherine Oaks

Freddy D (00:00:00) – Founder of slice XR, Catherine Oakes is a highly experienced marketing and branding professional with a distinguished career spanning over 30 years across various regions including Europe, Asia Pacific, United Arab Emirates, North Africa, and the USA. Kathryn is well known for her innovative thought leadership campaigns to boost brand recognition and awareness for B2B and B2C companies. She is fluent in English, French, German, and Spanish, which, combined with her extensive global sales and marketing background, helps businesses expand their marketing research and gain international exposure. Her strategic thinking, creative genius, and tactical clarity enable her to uncover a business’s core values and turn brands into magnets, generating viral impact on any platform by bringing something extraordinary to the world that did not exist before. Kathryn’s visionary approach enables her clients to establish a purposeful life and achieve their goals.

Freddy D (00:00:52) – Hello, Catherine. Welcome to the show.

Catherine Oaks (00:00:54) – Hello, Frederick. How are you doing today?

Freddy D (00:00:56) – I am doing fantastic.

Freddy D (00:00:58) – About yourself?

Catherine Oaks (00:00:59) – Well, before. Great. Wonderful. Thank you for having me here.

Freddy D (00:01:02) – Thank you.

Freddy D (00:01:03) – Tell us, Catherine, how did you get started in marketing?

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